Afropop Star KiDi Gets Real About Internet Hate and Healing

Award-winning Afropop musician KiDi has opened up about the emotional impact of online criticism, describing internet trolls as “sad people” who project their personal struggles onto others.

Appearing on the Talk No Dey Cook Rice podcast, the Lomo Lomo hitmaker shared insights with host Derick Elorm Ashilevi about how he manages backlash on social media and the pressures that come with fame.

“Once I began to understand that I’ll never please everybody, life became easier,” KiDi stated. “Even if I give someone 1 million, they’ll ask why it wasn’t 2 million. Some people are just unhappy, they hate themselves and project that onto others.”

He went on to describe the often impersonal nature of hateful comments, saying, “There are people out there who will come onto social media and say something to you—it’s not personal. They woke up this morning, they’ve not eaten. You come and post, ‘Hey, stream my music,’ and they’ll respond, ‘Look at this kwasia, why should I stream your music?’ It’s not personal. He’s angry inside about something happening in his personal life and is just projecting it onto me.”

“It’s not personal,” he repeated for emphasis. “They’re angry about their own lives and take it out on you.”

Despite the negativity, KiDi revealed that he stays grounded through self-affirmation and positive routines. “Daily affirmations help,” he noted, as a way of reinforcing his self-worth and navigating the mental toll of fame.

In addition to discussing his mental wellness, KiDi touched on being a father in the public eye, the deeper messages in his music, and stories from his time at Lynx Entertainment that fans have yet to hear.

KiDi recently added another accolade to his name by winning Best Collaboration of the Year at the 26th Telecel Ghana Music Awards (TGMA) for Lomo Lomo, a popular track featuring Black Sherif.